Not THIS type of ginger. Although that does solve some problems in the world...
Canada Dry has made the latter the truth. Their ginger ale is made from real ginger! Great...who cares. I mean, seriously, who likes ginger ale?
Well, Canada Dry has taken a page from the pharmaceutical companies as they attempt to invent a market for their product. Think about it, the med companies do it all the time. Seriously, there is no way we'd survive as a species let alone be at the top of the food chain if at least half of us were so messed up that we truly needed prescription meds to keep us going. Anyway, this blog isn't about the stupidity of pharmaceutical ads...I've already covered that. This is about Canada Dry.
You may have seen the ad. It premiered several months ago, and they recently brought it back during the Holiday season, because apparently the "working up a sweat in the field" thing they have going on on the ad rings true during the holiday season. Watch.
The ad starts with a group of people who do not look like any farm worker I see out here working the many fields of the San Joaquin valley harvesting, of all things, ginger. As they work, one farmer yanks on a plant and out pops a bottle of ginger ale. Then another yanks out a vending machine full of the stuff.
I'll even refrain from commenting on the silliness of pulling out cans and a vending machine. The stupidest thing of this ad is the assertion that nothing hits the spot when you're hot, sweaty and thirsty, as a nice can of ginger ale.
Really?
You may have seen the ad. It premiered several months ago, and they recently brought it back during the Holiday season, because apparently the "working up a sweat in the field" thing they have going on on the ad rings true during the holiday season. Watch.
The ad starts with a group of people who do not look like any farm worker I see out here working the many fields of the San Joaquin valley harvesting, of all things, ginger. As they work, one farmer yanks on a plant and out pops a bottle of ginger ale. Then another yanks out a vending machine full of the stuff.
I'll even refrain from commenting on the silliness of pulling out cans and a vending machine. The stupidest thing of this ad is the assertion that nothing hits the spot when you're hot, sweaty and thirsty, as a nice can of ginger ale.
Really?
This baby just tried ginger ale for the first time.
For some reason, when I've worked up a truly vicious thirst making fun of commercials, ginger ale doesn't come to mind as something to quench that thirst. I guess I can't begrudge them for trying to expand past the normal market: mixed drinks and old people who remember prohibition when they drank ginger ale.
Somehow, I just don't see it catching on when there supermarket shelves filled with drinks, healthy and unhealthy, that quench your thirst without tasting like ass.
No comments:
Post a Comment